Matt Zina is a multi-award-winning acting coach, talent agent, author and entrepreneur from Bradford, West Yorkshire. Beginning his acting career at the age of eight, he went on to appear in British television productions including Heartbeat, A Touch of Frost and Emmerdale before dedicating his career to coaching and developing performers.

Today, Matt is the Founder and CEO of Matt Zina Acting, a globally recognised screen acting organisation that has helped thousands of actors develop careers in television, film and commercial work. He is also the creator of the Trinity Acting Method, a performance system that combines mindset, technique and personal branding to help performers thrive in a highly competitive industry.

A passionate advocate for working-class ambition and personal development, Matt’s work extends beyond acting. Through coaching, speaking, social media and his podcast, he explores the psychology of performance, confidence, resilience and success. His first major book, The Trinity Acting Method, became an Amazon bestseller and further established him as a leading voice in modern acting training.

In this TEDx talk, Matt draws on his experiences growing up in Bradford, building a multi-award-winning business, and coaching thousands of people to challenge a common misconception: that manifestation is “woo-woo”. Instead, he explores how belief, attention, identity and behaviour interact to shape the opportunities we see and the lives we create.

“Manifesting isn’t magic. It’s what happens when belief changes behaviour.”